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Audience Development Consultant: Plans and conducts public relations programs designed to create and maintain a favorable public image for Gov Logic and clients.
Essential Duties/Responsibilities:
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Plan and direct development and communication of information designed to keep public informed of employer's programs, accomplishments or point of view
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Arrange for public relations efforts in order to meet needs, objectives and policies of individual, special interest group, business concern, nonprofit organization or governmental agency; serves as in-house staff member or outside consultant
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Prepare and distribute press releases, new business development collateral or scripts to assist sales, media representatives and other persons who may be interested in learning about or publicizing employer's activities or message
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Internet Placement Consultant: Coordinates the search engine optimization and online marketing of internal and client products and/or services.
Essential Duties/Responsibilities:
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Gain understanding of client's online marketing goals and consult with clients to develop keywords and phrases aimed at target audience
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Work closely with graphic artists, writers and Web developers in the design of site structure; analyze Web site content to ensure optimal keyword and phrase usage
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Gain an understanding of current search engine and portal algorithms and directory preferences |
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Consult clients on ways to generate additional site traffic and how to widen their relevance to more user queries
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